Tag: GoGoBetty blog
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From Strategy to SOP: How to Finally Stop Confusing These 4 Marketing Must-Haves
The Ultimate Guide to Strategy, Plans, Playbooks & SOPs (No Buzzwords, Just Clarity) If you’ve ever used the words strategy, plan, playbook, and SOP interchangeably… you’re not alone (and you’re definitely not wrong to be confused). These four terms show up everywhere in marketing speak, and yet most people nod along without really knowing what’s…